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Message: <blockquote data-quote="ashockney" data-source="post: 5431065" data-attributes="member: 1363">Toy and Game Market SectorToys & Games IndustryCompanies that manufacture toys, games, and other leisure products, primarily targeted towards children.Toy and Game Industry Market Sector (only two real players):Hasbro Market Cap: $6.7B (673 of 5164 publicly traded companies)Mattel Market Cap: $8.6B (553 of 5164 publicly traded companies)Company Overview Hasbro, Inc. is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications launched on October 10, 2010. The online home of The Hub is <a href="http://www.hubworld.com" target="_blank">www.hubworld.com</a>.Market leader with innovative world-class brand portfolioSuccessful long-term strategy focused on:• Product innovation and geographic expansion• Increased brand visibility through feature films, children’s TV network, The Hub, digital gaming and lifestyle licensingLong-term partnerships with industry leaders including Electronic Arts, Marvel, Lucasfilm and Sesame WorkshopHasbro’s Blueprint for GrowthSince 2001 Hasbro has been focused on re-imagining, re-inventing, and re-igniting its world-class portfolio of brands in four key areas – toys and games innovation, digital gaming, entertainment and lifestyle licensing. The primary objective is to provide an immersive experience across the numerous ways consumers globally experience the Company’s brands.Hasbro Goes to the MoviesHasbro and its studio partners are developing Hasbro brands into motion pictures. Feature films in development include:Transformers 3 (Currently scheduled for a 2011 release)Battleship (Currently scheduled for a 2012 release)Ouija (Currently scheduled for a 2012 release)Stretch Armstrong (Currently scheduled for a 2013 release)Additional Hasbro brands may also be coming to the big screen. Stay tuned!Hasbro Corporate Strategy Timeline:1999 — Hasbro acquires Wizards of the Coast, and its Magic The Gathering franchise 1999 — License with Lucasfilm (Star Wars) renewed (Kenner signed in 1977) 2001 — Turnaround strategy focused on fully leveraging brand portfolio established 2006 — Licensing agreement with Marvel signed 2007 — Licensing agreement with Electronic Arts signed 2007 — Transformers movie is released; One of highest-grossing film series ever 2008 — Brian Goldner becomes Hasbro CEO 2009 — Forms joint venture with Discovery Communications for kids TV channel The Hub 2009 — Signs strategic alliance with Sesame Workshop 2010 — The Hub launches on 10.10.10</blockquote>

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