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Message: <blockquote data-quote="Dedekind" data-source="post: 5432268" data-attributes="member: 63968">From Hasbro's most recent 10-K:"The increase in gross profit in dollars was more than offset by increased product development and sales and marketing expenses related to investments the Company made in both core brands and its digital initiative related to its Wizards of the Coast subsidiary;..."Maybe DDI? Or maybe just M:TG on Xbox?Also from the 10-K:"The Company seeks to make its brands relevant in all areas important to its consumers. Brand awareness is amplified through immersive traditional play, digital applications, publishing and lifestyle licensing and entertainment experiences presented for the consumers’ enjoyment. The Company’s focus remains on growing core owned and controlled brands, developing new and innovative products which respond to market insights, offering immersive entertainment experiences which allow consumers to experience the Company’s brands across different forms and formats, and optimizing efficiencies within the Company to reduce costs, increase operating profits and maintain a strong balance sheet. "I think this fits directly in with DDI (though probably more M:TG). So, the online initiative might be pushed by Hasbro. More likely, however, is that WotC said "we want to put this online" and HAS said "sounds great, here is a bunch of money to get it off the ground."</blockquote>