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Message: <blockquote data-quote="Eolin" data-source="post: 2261236" data-attributes="member: 13266">This is the sort of micro-economy I expect to see more and more of as computing happens more and more. As much as I love the feel of a book in my hands, I've been doing reading through PDFs recently. Whether it be journal articles or DnD books -- PDF is easier.A couple days ago I read of a tech that would ask the usres if an email was worth their time. There was some monetary loss to the sender if it wasn't -- but the point is that this is exactly the sort of tech we should expect to see more of. We'll be selling our attention more and more -- as if you've got our attention, you can give us your ads.Also, I highly expect that the 30-second spot is going to go away in the next few years. Instead, expect ads integrated into the shows. Every show I watch has got the station logo plastered on it -- soon that'll be an advertising spot. The 30-second spot will disapear because of tivo and downloading. But commercials integrated into the show we can't get rid of, and they'll be here to stay.That got off topic a little. I just woke up.</blockquote>