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<blockquote data-quote="ahayford" data-source="post: 5657448" data-attributes="member: 6680745"><p>I think this idea would be more likely to be a success if you followed the Paizo model. I really do not think you are going to be successful if you try to make a single RPG product for $250-$400. Break it up. If you actually go down into Paizo's library, or even your own RPG shelf and total the cash value of everything up there, you might just puke. The key here is breaking things into bite size chunks that people don't mind dropping a bit of cash on. Right now, Paizo sells way more then just the adventure books for their AP's. </p><p></p><p>For each AP, Paizo sells:</p><p>Player related splat books that deal directly with the AP of the month</p><p>DM related fluff books that they can use to flesh out the campaign</p><p>DM related card packs related specificly to the campaign of the month</p><p>Map packs and boards that link directly to AP encounters</p><p>Printable paper mini packs that link to the AP of the month</p><p></p><p>There are so many benefits to this strategy:</p><p>1) It lowers the barrier to entry and makes it much more likely to spend some some amount of money on your product, but it also </p><p>2) It allows you to pay the production cost in smaller chucks over time as you sell products and gauge market interest. This is a huge benefit for a startup. If it turns out there is little interest in your product, you can kill it early. It also allows you to launch the product for much less initial capital. If the product is a success, you are much more likely to get investment/kickstarter money for further products.</p><p>3) The lowered barrier of entry meens its much more likely someone is going to try your product and like it, thus buying more of it.</p><p>4) You allow the buyer to pick and choose which aspects of the "campaign-in-a-box" that are important the them. </p><p></p><p>Taking Paizo's strategy further, you can add all the elements here that you feel are laking in Paizo's AP.</p><p></p><p>1) More fluff books fleshing out the surrounding environs of the adventure area</p><p>2) Deluxe Miniature Encounter Packs (pre-painted, all minis listed in campaign)</p><p>3) Smaller, single encounter mini packs</p><p>4) Unpainted mini-sets</p><p>5) Counter sets for the entire campaign (cheeper price point)</p><p></p><p>Literally the options here are endless. </p><p></p><p>TLDR: I think breaking up the product into multiple products in a product line is a better business strategy from both a production, finance, and marketing perspective.</p></blockquote><p></p>
[QUOTE="ahayford, post: 5657448, member: 6680745"] I think this idea would be more likely to be a success if you followed the Paizo model. I really do not think you are going to be successful if you try to make a single RPG product for $250-$400. Break it up. If you actually go down into Paizo's library, or even your own RPG shelf and total the cash value of everything up there, you might just puke. The key here is breaking things into bite size chunks that people don't mind dropping a bit of cash on. Right now, Paizo sells way more then just the adventure books for their AP's. For each AP, Paizo sells: Player related splat books that deal directly with the AP of the month DM related fluff books that they can use to flesh out the campaign DM related card packs related specificly to the campaign of the month Map packs and boards that link directly to AP encounters Printable paper mini packs that link to the AP of the month There are so many benefits to this strategy: 1) It lowers the barrier to entry and makes it much more likely to spend some some amount of money on your product, but it also 2) It allows you to pay the production cost in smaller chucks over time as you sell products and gauge market interest. This is a huge benefit for a startup. If it turns out there is little interest in your product, you can kill it early. It also allows you to launch the product for much less initial capital. If the product is a success, you are much more likely to get investment/kickstarter money for further products. 3) The lowered barrier of entry meens its much more likely someone is going to try your product and like it, thus buying more of it. 4) You allow the buyer to pick and choose which aspects of the "campaign-in-a-box" that are important the them. Taking Paizo's strategy further, you can add all the elements here that you feel are laking in Paizo's AP. 1) More fluff books fleshing out the surrounding environs of the adventure area 2) Deluxe Miniature Encounter Packs (pre-painted, all minis listed in campaign) 3) Smaller, single encounter mini packs 4) Unpainted mini-sets 5) Counter sets for the entire campaign (cheeper price point) Literally the options here are endless. TLDR: I think breaking up the product into multiple products in a product line is a better business strategy from both a production, finance, and marketing perspective. [/QUOTE]
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