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Message: <blockquote data-quote="stevelabny" data-source="post: 2362759" data-attributes="member: 9298">Vigilance. I'm not sure where you got that information but I know some of it isn't true. And I doubt other parts of it.I don't recall "continuity" having anything to do with Claremont leaving. Especially since his run on X-Men was so long that most of the existing continuity was his own.  Claremont left X-Men at the time the future-Image artists started taking over Marvel. As the editors started to cater to the artists (the perceived reason for sales), many writers bailed. Also, many writers didn't like the way editors were completeling controlling the books, or shoe-horning crossovers in every 3 months so that you can not tell a story.Leaving because the artists had become the favored children, and they felt a lack of respect or because the artists were asking for more story-control and the writers felt useless has NOTHING to do with continuityLeaving because of tight editorial control, and/or the vast amount of forced crossovers is NOT the same as leaving because of cntinuity.As bad as Grant Morrison's X-men was, it didn't completely ignore all continuity. It just had characters acting stupidly and one or two bits thrown out the window.  But hey, he did the same things in JLA, in some cases reverting previous-continuity-changes back to how they used to be without any explanation either. (J'onn's weakness to fire). But in both cases they did try to have their cake and eat it too, as the books were meant to stay in continuity.Marvel did market research? When? Where? I was a die-hard comic reader from the mid 80s to 2002. Read everything and kept track of everything. Don't recall any market research. JMS, Kevin Smith and Whedon are part of the no continuity package? WHAT? Kevin Smith's Daredevil was totally in continuity and referred back to many old stories. (Also, his Green Arrow for DC also had a lot of nods to various older titles).  Joss picked up where Morrison left off. He brought Kitty back to the team, and brought Colossus back from the dead. If this was a continuity-ignore,  why would they need to acknowledge that Colossus was dead and come up with a convoluted "how he survived" story? (To match your example "due to issue X, Colossus sacrificed himself to save the world from the Legacy Virus, and then he was cremated so you can't use him......unless you come up with a way to uncremate him) Also, Whedon has always shown to be a FAN of continuity. Try watching any of his shows. I don't remember if the de-aging of Spidey started with JMS or before, but its also very hard to get to the truth of whether stupid ideas like that come from editorial or the writers. Doesn't much matter anyway as JMS made Spidey a teacher, and has his ex-gf have kids who are now full-grown. Which still makes Spidey look old. (Even if they gave the standard speed-aging excuse to the kids)So I really have to say that these big names only show up because of a lack of continuity ISN'T true. at all. No continuity implies that you can completely ignore all of what has gone before and do whatever you want. Kind of like what the Ultimate U started as. A blank slate. None of the major titles in the MU are like that. (although things like the new Power Pack and possibly the new New Warriors) Also, this continued misinformation about the continuity of the ULT U is a joke. You just said it has tight continuity, while many say they want to read it because it has no continuity. HA.To disprove the tight continuity...  How come the Fantastic Four that appeared in Ultimate Marvel Team-Up is COMPLETELY DIFFERENT that the Fantastic Four that appears in Ultimate Fantastic Four. And if you try to shoe-horn the ULT FF into the past, you have a problem because the FF refer to the Ultimates in early issues. This is a brand-new Universe with 3 monthly titles and a few mini-series. And they can't even keep their continuity straight.Also, suggesting the ULT U for someone who wants the continuity of the MU isn't something I would do. There is no attachment to any of the characters. And at least the MU has had SOME evolution over the last 40 years.  The ULT U is not a suitable replacement.What "saved" Marvel? Well, the movies saved them from bankruptcy. And have attracted the "Hollywood" writers to the books. But Marvel isnt saved. Marvel continues to fall apart weekly. Curent editorial policies are all short-term.  And from what I've seen, House of M is getting pretty bad word of mouth.DC actual won the unit sales and dollar sales battle last month.  For the first time in a long time. Because DC has been trying to keep a tighter more meaningful interconnectedness and continuity. Because DC has "Marvel-ized" themselves while Marvel has bastardized themselves.Because Geoff Johns and others have made the "big-7" JLA interesting for the first time (although oddly enough, it didnt actually seep into the JLA book until last issue) , while Bendis is absolutely destroying the Avengers. If Marvel as a comics company has been saved, they better get unsaved in a hurry.</blockquote>

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