Reply to thread

Message: <blockquote data-quote="Warpiglet" data-source="post: 7719923" data-attributes="member: 6689161">Well, it is true people often act irrationally.  It is also true that if you lower prices, you move more units.  If you move more units, your competitors typically move fewer units.The example I provide is the very fact that many stores are closing up as online retailers are flourishing.  As a counterpoint to your example, I will not drive further and spend more if I can help it.  Occasionally, yes.  Typically, no.  In aggregate, the higher prices mean fewer sales.  In the old days I merely knew game supplies were expensive and I could not afford as much as I would like.Now that I know things can be more cheaply acquired I make use of this knowledge.  I do not think I am particularly exceptional in this regard.</blockquote>