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<blockquote data-quote="Morrus" data-source="post: 3984053" data-attributes="member: 1">That's exactly my view.&nbsp; While I'm happy to offer my - unprofessional! - opinion on whether an ad or a product is any good, if I were to only sell ads to which I was prepared to risk myself and guarantee clicks, I'd be very selective about who I allowed to advertise; I would not be willing to give away ad space to ads that I did not think would be effective.&nbsp; As it is, I can't afford to be selective, because very few people actually advertise, so the only way I can make money on it is by impression.If I was overburdened with advertisers, sure, I'd consider such an option; and I'd be rejecting a lot of custom because the ad wasn't up to standard or the product just wasn't appealing enough.All that aside, I wouldn't consider myself any more competent to judge the viability of an ad campaign than the advertiser themself.&nbsp; I've picked up a few tips, though, over the years, all from my own personal experience selling ads:1) Animated ads get more clicks.2) It's better to show an ad to one person 10 times than 10 people one time each.3) The biggest determinant of the success of an ad campaign is - quite simply - whether the product is attractive and whether the ad communicates quickly what that product is and why it's attractive.</blockquote>

[QUOTE="Morrus, post: 3984053, member: 1"] That's exactly my view. While I'm happy to offer my - unprofessional! - opinion on whether an ad or a product is any good, if I were to only sell ads to which I was prepared to risk myself and guarantee clicks, I'd be very selective about who I allowed to advertise; I would not be willing to give away ad space to ads that I did not think would be effective. As it is, I can't afford to be selective, because very few people actually advertise, so the only way I can make money on it is by impression. If I was overburdened with advertisers, sure, I'd consider such an option; and I'd be [I]rejecting [/I] a lot of custom because the ad wasn't up to standard or the product just wasn't appealing enough. All that aside, I wouldn't consider myself any more competent to judge the viability of an ad campaign than the advertiser themself. I've picked up a few tips, though, over the years, all from my own personal experience selling ads: 1) Animated ads get more clicks. 2) It's better to show an ad to one person 10 times than 10 people one time each. 3) The biggest determinant of the success of an ad campaign is - quite simply - whether the product is attractive and whether the ad communicates quickly what that product is and why it's attractive. [/QUOTE]

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