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Message: <blockquote data-quote="delericho" data-source="post: 5127151" data-attributes="member: 22424">1. The population of the US has grown by about a third since 1981, and the rest of the world is now much more accessible than it was. Given that, having almost as many players as back then is a decline - the game really should be aiming to have about a third more players than back then at a minimum.2. The volume of sales D&D requires to be a 'success' for a company the size of Hasbro is much higher than it was to be a 'success' for a company the size of TSR. Indeed, those expectations are likely to go up year on year. Staying stable isn't enough.3. The cost of producing all of these books is going up year on year. The ever-increasing price tags and ever-decreasing page counts aren't a naked money grab by WotC - they're almost certainly a consequence of painfully thin sales (especially later in the line) for products that are costing more and more to make. Expanding the player base may be the only way to combat this.</blockquote>