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Message: <blockquote data-quote="Dannyalcatraz" data-source="post: 5508026" data-attributes="member: 19675">As a lawyer with an Econ degree, I can tell you there are formulae & models that are used to calculate the effects of various kinds of theft on a company's bottom line, including piracy.  Not only are those models used in legal cases, they are used by many companies to determine whether certain strategies will give a good RoI (Return on Investment).At the very least, pirated copies shrink the market for future sales.  Even if you sell all of your initial print run, the existence of pirated copies affects your ability to make a profit from subsequent print runs.  For instance, a company would use such a model to decide whether their investment in a second print run would be profitable within a certain window of time...and if a product is being pirated at a 10-1 ratio, it may well not see future re-releases.IOW, piracy DOES affect a company's bottom line according to economists.And accountants?  They're looking at the costs of anti-piracy measures, the costs of NOTA taking such measures, the costs of paying those who do the analysis...again, it has an impact.</blockquote>