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Cartoon Network takes a hit on Adult Swim
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<blockquote data-quote="jdavis" data-source="post: 832944" data-attributes="member: 8704"><p><a href="http://adultswim.animationinsider.net/" target="_blank">http://adultswim.animationinsider.net/</a></p><p></p><p>Tuesday, April 08, 2003</p><p>Cartoon Network reports that there was a double digit leap in ratings last week</p><p></p><p>"Adult Swim and Toonami Block Propel Significant</p><p>Network Delivery, Ratings Gains</p><p></p><p></p><p>Adult Swim Now the Most-Watched Block on All Cable Television in its Time</p><p>Period</p><p>Among Adults 18-24, Men 18-24 and Men 18-34</p><p></p><p></p><p>Continuing its steady climb in delivery and ratings gains since January this</p><p>year, Cartoon Network recorded yet another week of powerful increases across</p><p>its target demos, making particularly significant strides in its prime time,</p><p>late-night and afternoon performance, according to Nielsen Media Research.</p><p>In late-night, Cartoon Network's Adult Swim franchise (Sunday-Thursday, 11</p><p>p.m.-2 a.m.) charted triple-digit delivery and ratings gains among its</p><p>target adult demos. In fact, Adult Swim was the most-watched block in its</p><p>time period on all cable television with men 18-24. Since its launch into</p><p>strip (Jan. 12, '03), Adult Swim also is the most-watched block in its time</p><p>period on cable with adults 18-24 (185,000/0.7), men 18-24 (132,000/1.0) and</p><p>men 18-34 (214,000/0.7). Highlights of Adult Swim's performance last week</p><p>vs. the same time period last year include the following:</p><p>* Adults 18-34 delivery (350,000) expanded by 159%, and ratings (0.5) by</p><p>150%.</p><p>* Adults 18-24 delivery (231,000) increased by 200%, and ratings (0.9) also</p><p>by 200%.</p><p>* Men 18-34 delivery (256,000) ballooned by 300%, and ratings (0.8) also by</p><p>300%.</p><p>* Men 18-24 delivery (164,000) mushroomed by 310%, and ratings (1.2) by</p><p>300%.."</p><p></p><p></p><p>For more up-to-date reports on Adult Swim keep coming to ASB</p><p></p><p></p><p>l8r.</p><p>Gogeta Cassini, Adult Swim and Beyond Webmaster at 3:47:40 PM</p></blockquote><p></p>
[QUOTE="jdavis, post: 832944, member: 8704"] [url]http://adultswim.animationinsider.net/[/url] Tuesday, April 08, 2003 Cartoon Network reports that there was a double digit leap in ratings last week "Adult Swim and Toonami Block Propel Significant Network Delivery, Ratings Gains Adult Swim Now the Most-Watched Block on All Cable Television in its Time Period Among Adults 18-24, Men 18-24 and Men 18-34 Continuing its steady climb in delivery and ratings gains since January this year, Cartoon Network recorded yet another week of powerful increases across its target demos, making particularly significant strides in its prime time, late-night and afternoon performance, according to Nielsen Media Research. In late-night, Cartoon Network's Adult Swim franchise (Sunday-Thursday, 11 p.m.-2 a.m.) charted triple-digit delivery and ratings gains among its target adult demos. In fact, Adult Swim was the most-watched block in its time period on all cable television with men 18-24. Since its launch into strip (Jan. 12, '03), Adult Swim also is the most-watched block in its time period on cable with adults 18-24 (185,000/0.7), men 18-24 (132,000/1.0) and men 18-34 (214,000/0.7). Highlights of Adult Swim's performance last week vs. the same time period last year include the following: * Adults 18-34 delivery (350,000) expanded by 159%, and ratings (0.5) by 150%. * Adults 18-24 delivery (231,000) increased by 200%, and ratings (0.9) also by 200%. * Men 18-34 delivery (256,000) ballooned by 300%, and ratings (0.8) also by 300%. * Men 18-24 delivery (164,000) mushroomed by 310%, and ratings (1.2) by 300%.." For more up-to-date reports on Adult Swim keep coming to ASB l8r. Gogeta Cassini, Adult Swim and Beyond Webmaster at 3:47:40 PM [/QUOTE]
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