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Charles Ryan (and others) out at WotC?
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<blockquote data-quote="Fighter1" data-source="post: 2771220" data-attributes="member: 39381"><p>In a gaming store – I see your point. I have not run into this - there is only one gaming store I go to though.</p><p></p><p></p><p></p><p>Well yes I would actually – at the very least the marketing points such as age brackets for games, the styles involved (Eberron vs. Forgotten Realms vs. Greyhawk – WoTC vs. Mongoose vs. Atlas etc.), supplements, etc. I guess they don’t take their business seriously enough; but it appears that since they are the largest they don’t need to – at the moment that is.</p><p></p><p></p><p></p><p>I am sure it’s not really discouraged; more like considered irrelevant to the sales. A distributor is all about sales so I would not condemn them for that; but I would condemn them for the lack of knowledge. I am sure that if they have other sorts of things they deal with (like say computer hardware) those sales people know something and are required to know it. But then again there is probably a lot more competition with computer hardware distributors than game distributors; thus the lack of focus on the products being sold.</p><p></p><p>However if this “largest” distributor actually has serious competition out there I don’t see how he could possibly stay on top…unless of course everyone else is doing exactly as he is.</p><p></p><p></p><p></p><p>That depends on the product and the market. They are really one in the same. But to your point a Salesmen has to actually SELL the product – as in making an effort to get someone to buy it (regardless of how much of an effort that is). As I alluded to above it seems that perhaps this company has no real competitors and thus they are the default people to go to; and thus management ignores the <em>sales portion</em>.</p><p></p><p></p><p></p><p>That is true; but then again it is not the job nor the function of a distributor to develop the market. After all how many advertisements have you ever seen from distributors? But you see them from the manufacturers and the retail outlets. Thus if the latter two do a bad job…</p><p></p><p></p><p></p><p></p><p>And thus you see – the market is backwards here – not to mention that there is really little chance that a sales rep will know anywhere near as much as the store owner - thus I definitely see the lack of need for the sales reps to know what they are selling – that is given what the distribution market looks like.</p><p></p><p></p><p></p><p>One question here; when people keep talking about sales being down are they talking about dollars, units or both? With places like Amazon selling WoTC products at 35-40% off and they can buy in such huge bulk to get deep discounts at the wholesale level - I can see where perhaps dollar sales are down whilst unit sales are up.</p><p></p><p></p><p></p><p>You are forgetting something here – Hasbro is a game/toy company – they jumped into the RPG business to expand their product lines (especially in older youth and the adult segments). So are several others such as Mattel, Fisher Price, Kenner, etc. These guys and others like them have the cash at hand to do this just as Hasbro did. – I am almost certain the first two I mentioned do.</p><p></p><p>30 million actually seems kind of low to me…but hey I ain’t an expert at the RPG business just using their products! <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":-)" title="Smile :-)" data-smilie="1"data-shortname=":-)" /></p></blockquote><p></p>
[QUOTE="Fighter1, post: 2771220, member: 39381"] In a gaming store – I see your point. I have not run into this - there is only one gaming store I go to though. Well yes I would actually – at the very least the marketing points such as age brackets for games, the styles involved (Eberron vs. Forgotten Realms vs. Greyhawk – WoTC vs. Mongoose vs. Atlas etc.), supplements, etc. I guess they don’t take their business seriously enough; but it appears that since they are the largest they don’t need to – at the moment that is. I am sure it’s not really discouraged; more like considered irrelevant to the sales. A distributor is all about sales so I would not condemn them for that; but I would condemn them for the lack of knowledge. I am sure that if they have other sorts of things they deal with (like say computer hardware) those sales people know something and are required to know it. But then again there is probably a lot more competition with computer hardware distributors than game distributors; thus the lack of focus on the products being sold. However if this “largest” distributor actually has serious competition out there I don’t see how he could possibly stay on top…unless of course everyone else is doing exactly as he is. That depends on the product and the market. They are really one in the same. But to your point a Salesmen has to actually SELL the product – as in making an effort to get someone to buy it (regardless of how much of an effort that is). As I alluded to above it seems that perhaps this company has no real competitors and thus they are the default people to go to; and thus management ignores the [i]sales portion[/i]. That is true; but then again it is not the job nor the function of a distributor to develop the market. After all how many advertisements have you ever seen from distributors? But you see them from the manufacturers and the retail outlets. Thus if the latter two do a bad job… And thus you see – the market is backwards here – not to mention that there is really little chance that a sales rep will know anywhere near as much as the store owner - thus I definitely see the lack of need for the sales reps to know what they are selling – that is given what the distribution market looks like. One question here; when people keep talking about sales being down are they talking about dollars, units or both? With places like Amazon selling WoTC products at 35-40% off and they can buy in such huge bulk to get deep discounts at the wholesale level - I can see where perhaps dollar sales are down whilst unit sales are up. You are forgetting something here – Hasbro is a game/toy company – they jumped into the RPG business to expand their product lines (especially in older youth and the adult segments). So are several others such as Mattel, Fisher Price, Kenner, etc. These guys and others like them have the cash at hand to do this just as Hasbro did. – I am almost certain the first two I mentioned do. 30 million actually seems kind of low to me…but hey I ain’t an expert at the RPG business just using their products! :-) [/QUOTE]
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