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Message: <blockquote data-quote="Sir Brennen" data-source="post: 6407350" data-attributes="member: 553">I know what a press release is, but you didn't mention journalists, you said "new customers". That's what I was commenting on. True, if you include that middle step of journalists who report on the press release (or more typically, simply pass it along to their audience), then that might be reaching readers who could potentially become new customers. But to imply that this particular release somehow indicates the company isn't interested in new customers just struck me as an oddly negative and unrealistic comment. It's not a primary marketing tool. It's was release after a very preliminary step had been taken, and there wasn't much more info to give at that time. Now, there is, and the word is getting out about the project, on forums, Twitter, Facebook, Kickstarter, interviews on blogs and podcasts... and it's still almost a year before the book is ready to be sold to the potential new customers.I would also argue that a journalist that is "as lazy as the rest of the human species" with regard to looking for more information isn't very good at his job.</blockquote>