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Message: <blockquote data-quote="jmartkdr2" data-source="post: 8495443" data-attributes="member: 7017304">If you take the original claim as "casting has no impact whatsoever on ticket sales" - then yes, that's silly and incorrect. Dwayne Johnson can still sell a movie by himself, but these days that's the exception.If you take the original claim as "start power is no longer the main thing driving ticket sales" - then conventional wisdom is that's been the case for 20 years at least, and that the main thing these days is now Franchise branding. Back in the 90's, the main way you got butts in seats was star power. Sometime around 2000, with things like LotR and Harry Potter and Spider-Man, that started shifting, with the full shift in place by 2008 with Iron Man and The Fast and the Furious. This is why Marvel movies make money - people want to go see the latest Marvel movie. They're not going to see the new Simu Liu flick.It's a shift in priority, but no factor arose form nowhere nor disappeared entirely. Anywho, I don't think they're paying Chris Pine millions because he'll draw in a ton of people - they're paying because they want a really good actor and the best actors cost a lot of money. The fact that a few people will be a bit more excited because his name's on the poster is a side benefit.</blockquote>