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<blockquote data-quote="TimA" data-source="post: 5877987" data-attributes="member: 6690878">LoL at the ignorance of how retail marketing works here. 25$ a book to mass print? Try closer to 5$ per book. And very few people who are members of DDI are paying the month to month fee so you can only assume the 70 a year price. Theres between a 10 and 20% markup on books in a store. And 20% is so high as to be fairly rare. So when you buy a WoTC book for 30$ about 19 of it is before tax profit for the company.&nbsp; The idea that somehow DDI is free for WoTC is also somewhat laughable. They have to have huge server space and processing speed to handle that. That costs money. They need staff to populate it with info and maintain it. That costs money. Out of the 5.95$ a month&nbsp; you pay DDI for a membership they probably profit 3$ of it pre-tax (yes internet ventures are taxed too. And in some cases, like members in Illinois, double taxed). So that 70$ a year is more like 30$ a year in their pocket. If WoTC can sell you 2 books a year they make 25% more then by selling you a DDI subscription. And if they cant sell you at least 2 books a year then they should probably focus more on putting out decent books. DDI is a dud as a main profit line and anyone with a shred of business acumen could have and probably did tell them that before starting it. As a side venue. Something with a few goodies and maybe games that you pay 5$ a month for it could help pad the bottom line a little but thats about it.</blockquote>

[QUOTE="TimA, post: 5877987, member: 6690878"] LoL at the ignorance of how retail marketing works here. 25$ a book to mass print? Try closer to 5$ per book. And very few people who are members of DDI are paying the month to month fee so you can only assume the 70 a year price. Theres between a 10 and 20% markup on books in a store. And 20% is so high as to be fairly rare. So when you buy a WoTC book for 30$ about 19 of it is before tax profit for the company. The idea that somehow DDI is free for WoTC is also somewhat laughable. They have to have huge server space and processing speed to handle that. That costs money. They need staff to populate it with info and maintain it. That costs money. Out of the 5.95$ a month you pay DDI for a membership they probably profit 3$ of it pre-tax (yes internet ventures are taxed too. And in some cases, like members in Illinois, double taxed). So that 70$ a year is more like 30$ a year in their pocket. If WoTC can sell you 2 books a year they make 25% more then by selling you a DDI subscription. And if they cant sell you at least 2 books a year then they should probably focus more on putting out decent books. DDI is a dud as a main profit line and anyone with a shred of business acumen could have and probably did tell them that before starting it. As a side venue. Something with a few goodies and maybe games that you pay 5$ a month for it could help pad the bottom line a little but thats about it. [/QUOTE]

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