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Message: <blockquote data-quote="Dannager" data-source="post: 5071534" data-attributes="member: 73683">This. When "improving" the game to capture a small segment of customers would cause a much larger segment of current customers to lose interest, it's not really improvement at all.When you have such a huge chunk of the market, you want to avoid any changes that might jeopardize that market share. Any change you make to product lines is going to be a gamble that threatens to lose you customers you already had. The best way to expand is not by altering the core of your product, but rather to repackage or remarket your product in a way that makes it appealing to people who are not already part of the current market. WotC is doing that this next year, by releasing repackaged material designed to appeal to new players and new DMs.Altering the MMs to contain more fluff and fewer stat blocks is a gamble, so hopefully they're confident enough that the people who have been buying the earlier MMs will continue to purchase the fluff-heavy ones.</blockquote>