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Message: <blockquote data-quote="Wicht" data-source="post: 6590450" data-attributes="member: 221">Part of the problem here is in defining terms of success.The Hulk movies are actually a great example. If anybody thinks that Ang Lee's Hulk was a success, then they are probably going to be in a rather small pool. Sure, it turned a profit; Many of us paid good money to watch it, but hardly anybody actually enjoyed the movie all that much. There was no clamor for a second Ang Lee venture into the franchise, and when they rebooted the franchise they did so in a way that could allow the first movie to be accepted or ignored as ever having happened. Profit is only one measure of success, and while it is never completely unimportant, there are other things to consider. In realms of entertainment, success can also be measured by popularity, how entertained people felt, and how much more of something do they want. In terms of books and movies, how often does the vehicle in question get reuses is one aspect to consider (ie., how often do you reread a book, or rewatch a movie). There is also, how likely are you to proselytize for the piece, talking others into reading or watching it, thus making it more popular. In franchises, the question must be asked, how eager are people for more installments?  After both of the last Superman movies, you don't really hear people asking for another. After Guardians of the Galaxy, I know that many left the theater dying for the next Marvel installment. These things matter.</blockquote>

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