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<blockquote data-quote="Umbran" data-source="post: 6590506" data-attributes="member: 177">I am not sure this is true, and I'd like to see a citation that someone on the business end actually expected 4e to put D&amp;D in the &quot;core brand&quot; space.I think there is also some misunderstanding of Hasbro's core brand strategy - some time ago, Hasbro realized that it was allowing some of its IP to languish.&nbsp; Their strategy became to make sure that the core of the company's products all get attention.&nbsp; And it isn't all about hitting a specific dollar mark in sales - Hasbro allowed the Batman license to slip (and Mattel picked it up), because Batman isn't one of their core brands, for which they own the IP.&nbsp; They felt they could get more bang for their buck off properties they owned outright.&nbsp; It seems the strategy wasn't so much &quot;cut anything that doesn't meet this mark&quot; as it was, &quot;make sure anything that hits this mark gets proper consideration&quot;.Thus, I am not sure that our perception on the matter is quite accurate.</blockquote>

[QUOTE="Umbran, post: 6590506, member: 177"] I am not sure this is true, and I'd like to see a citation that someone on the business end actually expected 4e to put D&D in the "core brand" space. I think there is also some misunderstanding of Hasbro's core brand strategy - some time ago, Hasbro realized that it was allowing some of its IP to languish. Their strategy became to make sure that the core of the company's products all get attention. And it isn't all about hitting a specific dollar mark in sales - Hasbro allowed the Batman license to slip (and Mattel picked it up), because Batman isn't one of their core brands, for which they own the IP. They felt they could get more bang for their buck off properties they owned outright. It seems the strategy wasn't so much "cut anything that doesn't meet this mark" as it was, "make sure anything that hits this mark gets proper consideration". Thus, I am not sure that our perception on the matter is quite accurate. [/QUOTE]

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