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Corporate Stupidity: Exhibit A - DC Comics
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<blockquote data-quote="Dannyalcatraz" data-source="post: 5932167" data-attributes="member: 19675"><p>Marginalizing? More like mainstreaming- they see homosexuality as a potential selling point as opposed to something that could cost them sales.</p><p></p><p>That they made a big press splash about Scott's sexuality doesn't marginalize homosexuals, it's treating them the same way as other minorities and women get treated in advertising: as a leverageable selling point for their commodity.</p><p></p><p>Equal treatment, baby. Sometimes, it isn't pretty.</p><p></p><p>Again, they have not portrayed Scott in any kind of stereotypical fashion. All they did was a press reveal.</p><p></p><p>Compare this to how major female, Black, Hispanic, Asian and even other gay characters have gotten rolled out in serial fiction. Some got fanfare, some simply appeared.</p><p></p><p>How many months before a single episode aired was the news released that Starbuck in nBSG was being played by a woman?</p><p></p><p></p><p></p><p>Nope, but that is completely different. The DP10 campaign is just dumb sexist marketing. Nothing about Alan Scot being gay is being used to say his books are exclusionary to straights.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 5932167, member: 19675"] Marginalizing? More like mainstreaming- they see homosexuality as a potential selling point as opposed to something that could cost them sales. That they made a big press splash about Scott's sexuality doesn't marginalize homosexuals, it's treating them the same way as other minorities and women get treated in advertising: as a leverageable selling point for their commodity. Equal treatment, baby. Sometimes, it isn't pretty. Again, they have not portrayed Scott in any kind of stereotypical fashion. All they did was a press reveal. Compare this to how major female, Black, Hispanic, Asian and even other gay characters have gotten rolled out in serial fiction. Some got fanfare, some simply appeared. How many months before a single episode aired was the news released that Starbuck in nBSG was being played by a woman? Nope, but that is completely different. The DP10 campaign is just dumb sexist marketing. Nothing about Alan Scot being gay is being used to say his books are exclusionary to straights. [/QUOTE]
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