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<blockquote data-quote="Mokona" data-source="post: 4374895" data-attributes="member: 24891">Wizards of the Coast does not control the prices set by retailers.&nbsp; In fact, the sales price to manufacturers is about half of MSRP.&nbsp; If retailers choose to slash their half of the margin equation there isn't a lot that Wizards should do about it.Trying to fiddle with the PDF pricing because of dynamic pricing in the marketplace just sets Wizards up to create price wars with their own distribution network.&nbsp; Wizards of the Coast benefits from incidental marketing and placement in retail channels so creating resentment among retailers is bad for business.&nbsp; Furthermore, if Wizards charges less than Amazon they're just trading online sales for print sales.Small Press Publishers prefer to trade online sales at the expense of print sales because it creates greater margin for the publisher.&nbsp; Retailers get the short end of that deal which in turn hurts physical distribution of Small Press books.</blockquote>

[QUOTE="Mokona, post: 4374895, member: 24891"] [b]Wizards of the Coast[/b] does not control the prices set by retailers. In fact, the sales price to manufacturers is about half of MSRP. If retailers choose to slash their half of the margin equation there isn't a lot that [b]Wizards[/b] should do about it. Trying to [i]fiddle[/i] with the PDF pricing because of dynamic pricing in the marketplace just sets [b]Wizards[/b] up to create price wars with their own distribution network. [b]Wizards of the Coast[/b] benefits from incidental marketing and placement in retail channels so creating resentment among retailers is bad for business. Furthermore, if Wizards charges less than Amazon they're just trading online sales for print sales. Small Press Publishers prefer to trade online sales at the expense of print sales because it creates greater margin for the publisher. Retailers get the short end of that deal which in turn hurts physical distribution of Small Press books. [/QUOTE]

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