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<blockquote data-quote="Gareman" data-source="post: 5851306" data-attributes="member: 4918">Brick and mortar stores are another sales channel for selling your games, a subset of customers that will never be reached through the usual online marketing methods. In exchange for splitting the profits, retailers who are likely to carry your cutting edge project are going to do a professional job of promoting it (especially since they're getting a BUNCH of copies they'll need to sell). Since they put extra effort into getting this product and they're getting more copies than they would normally acquire, they'll need to be knowledgeable and passionate about matching it with the right customer.Cutting edge projects like these differentiate our stores from our competitors. Even though they'll be tiny slivers of our sales, showing them off says our store is special and unique. It's a place you know you'll find something different and interesting. We also end up taking these kinds of products to local game conventions to prove our cred and make additional sales of &quot;what we think is cool.&quot; For example, right now we're one of the few (if not only) stores that sells Frog God Games products -- because it's cool and we think they're worth supporting.</blockquote>

[QUOTE="Gareman, post: 5851306, member: 4918"] Brick and mortar stores are another sales channel for selling your games, a subset of customers that will never be reached through the usual online marketing methods. In exchange for splitting the profits, retailers who are likely to carry your cutting edge project are going to do a professional job of promoting it (especially since they're getting a BUNCH of copies they'll need to sell). Since they put extra effort into getting this product and they're getting more copies than they would normally acquire, they'll need to be knowledgeable and passionate about matching it with the right customer. Cutting edge projects like these differentiate our stores from our competitors. Even though they'll be tiny slivers of our sales, showing them off says our store is special and unique. It's a place you know you'll find something different and interesting. We also end up taking these kinds of products to local game conventions to prove our cred and make additional sales of "what we think is cool." For example, right now we're one of the few (if not only) stores that sells Frog God Games products -- because it's cool and we think they're worth supporting. [/QUOTE]

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