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Message: <blockquote data-quote="aramis erak" data-source="post: 9001339" data-attributes="member: 6779310">It benefits far more from the complex series of trademarks and (sometimes irrational levels of) Brand Loyalty.Pathfinder 2E may have launched a bit early for the more irrational levels, but does have a significant brand loyalty now.Warhammer has a lot of brand loyalty; It didn't quite make WFRP3 a big success, but it did make a modest commercial success, and certainly counts as an artistic one for Jay Little... and primed the Star Wars and L5R5 success.But competition isn't always good. The rising tide didn't lift all boats equally, and clearly, WotC doesn't want nearly as much as exists, or they'd not have pulled their OGL shenanigan. Likewise, the D20 glut hurt everyone. And the glut on Drive Thru makes it really hard to break into profitability.Someone there  at WotC, or perhaps higher up at HasBro, is noting that the rising tide currently is lifting the second tier more than D&D, tho still lifting D&D. Not to mention that they've announced a new edition too early, they have a "hidden" half-edition already (Tasha's and Monsters of the Multiverse changes to "race"/Species/"Ancestry") comparable to AD&D1E's Unearthed Arcana (but not nearly as severe)...I'm certain there's a bit of clench factor at WotC about the next year...</blockquote>