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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Scribble" data-source="post: 5350551" data-attributes="member: 23977">I think number 3 IS the key to things based on what we've seen. D&D was huge, it was a pop culture thing. In my opinion a lot of this didn't have anything to do with the rules. But I don't agree that making it less "daunting" is not a key.It seems to be completely ignoring the Evergreen aspect of essentials and the idea that they're actively informing stores that these ARE the D&D line. Everything else you don't need to keep on hand, or tell people to buy, but if someone wants into D&D these are the products to point them towards and these are the products to have on the shelf.I do agree that advertising/marketing is also important. They also seem to be doing a LOT right now to get it back into the pop culture eye. (Whether it will work or not is debatable.)It could very well work. Like I said I don't have the info to show it wouldn't. All I know is that people who DO have marketing research have chosen to offer the product in the book form. A starter boxed set as you describe would be redundant. Sure- if you sold the entire game differently then no it would not, but in it's current form, which they have chosen to present the game in, it is.Again based on? I know you're saying the other boxed sets have failed to do what the red box did- sure...  But do we have anything that tells us why? Any research done showing why people weren't interested before?Without that- this is just a guess.Again I have no research showing it wouldn't work, so I won't say it won't work.Just seems your claiming something is a failure before it even starts, and based on guesswork.They're not really.For all intents and purposes Essentials is the on-ramp into the game. Sure if you know a little more about games, you might see multiple entry points, but if you don't Essentials is being touted as what to tell people in your store is the entry point to D&D.It's more then just printing books and saying have at ye.But you're also ignoring again that the Essentials concept isn't just a word on a book.It's a strategy involving the store as well (These are the books you reccomend to potential new players these are the books you have at all times.)Plus a roadmap on the books as well: On the back it outlines what someone needs to be a player, and what someone needs to be a DM.It's a little more involved then you seem to be giving it credit for.Again I have no real idea if it will work or not, but you seem to be overlooking a few things when discounting it as a "clear failure."  That's all...I think though that whatever the case it's not going to be a quick fix... It's not going to be ok everything is great now bam...It's a slow re-structure that puts things into place.</blockquote>

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