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Message: <blockquote data-quote="Vin St. John" data-source="post: 9419902" data-attributes="member: 6935104">An "influencer" is someone that a marketing department at a company that's selling a product thinks they can get to speak positively about their product by talking with them, providing them free product, inviting them to events, giving them access and exposure, etc. It usually refers to people who run independent blogs, podcasts, livestreams, video channels, and social media profiles, that are popular among the audience that the product is sold to.Anyone who has a public presence and received a review copy from WotC is "an influencer" in the sense that they have the ability to influence people, and WotC saw that and wanted it to help make that happen.The only way some of these people can be "more of an influencer" than others is if their business model tends to rely on "sponsored content" frequently, which more than one of these creators have, and which none of them rely on 100% to my knowledge. Singling one of them out as "more of an influencer", if I may, seems to suggest a misunderstanding of how they make money and what the word "influencer" actually means.Anyways, the list of content creators with advance access is longer than this list, and many of them - including Ginny Di - are excellent, creative people worth checking out!EDIT: And all of this is just to clarify what that word actually means, because I think people often use it as a derogatory term. All of your favorite Youtubers are also "influencers", in the eyes of marketing departments out there. We don't have to define them that way, they are all more than that.</blockquote>

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