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<blockquote data-quote="barsoomcore" data-source="post: 394179" data-attributes="member: 812">Here's some ideas, Anthony:Strong convention presence, possibly even running conventions. Yeah, people who attend conventions are probably already players, but regular events begin to build word-of-mouth and goodwill within the community -- good will that can be a powerful evangelical force for any company.Offer incentive to get people to bring more of their friends into the game, to get their friends to buy books. Maybe you don't want to go the Amway route (<img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink&nbsp; &nbsp; ;)"&nbsp; data-smilie="2"data-shortname=";)" />) but you tried a similar program with Magic The Gathering -- do you know how well that one worked?DMs are your most powerful sales force -- they're the ones who make it possible for others to play the game, so they're the ones you need to be supporting. Happy DMs whose job is made easier are DMs who can support more players -- which means more sales to you. Make your DMs happy.That means less splatbook/player oriented stuff and more sourcebook/DM oriented stuff. Make the DM's job easier and more people will play the game.DMs are also your adoption bottleneck -- the penetration of the game is always going to be limited by the number of DMs in the market. Players can't play without a DM -- so reduce the barrier to DMing, support your existing DMs and encourage them massively, and they will do your work for you.It's all about the DMs. Said the DM.But seriously, if I felt like WotC considered me important, and wanted to help me be a better DM, I'd be even more evangelical than I already am...</blockquote>

[QUOTE="barsoomcore, post: 394179, member: 812"] Here's some ideas, Anthony: Strong convention presence, possibly even running conventions. Yeah, people who attend conventions are probably already players, but regular events begin to build word-of-mouth and goodwill within the community -- good will that can be a powerful evangelical force for any company. Offer incentive to get people to bring more of their friends into the game, to get their friends to buy books. Maybe you don't want to go the Amway route (;)) but you tried a similar program with Magic The Gathering -- do you know how well that one worked? DMs are your most powerful sales force -- they're the ones who make it possible for others to play the game, so they're the ones you need to be supporting. Happy DMs whose job is made easier are DMs who can support more players -- which means more sales to you. Make your DMs happy. That means less splatbook/player oriented stuff and more sourcebook/DM oriented stuff. Make the DM's job easier and more people will play the game. DMs are also your adoption bottleneck -- the penetration of the game is always going to be limited by the number of DMs in the market. Players can't play without a DM -- so reduce the barrier to DMing, support your existing DMs and encourage them massively, and they will do your work for you. It's all about the DMs. Said the DM. But seriously, if I felt like WotC considered me important, and wanted to help me be a better DM, I'd be even more evangelical than I already am... [/QUOTE]

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