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Message: <blockquote data-quote="Corinth" data-source="post: 396946" data-attributes="member: 497">How simple can it be?Get the subject--for low-cost shoots, someone who looks Just Like The Target Audience; for those with a budget, some celebrity that does the trick--in his known environment (this will usually be at work)--doing something with a PHB.  Take the best shot, insert the tagline and run with it.When possible, get entire groups playing at a table.  Again, use either groups of the target audience or groups of friendly celebs; no dialogue necessary.  Just take the shot and insert the tagline.Fearless celebrities who wear D&D-specific stuff when they make their appearances on the late-night talk show circuit (like the guy who played Zach Allen on B5 did for B5 when he got all of those appearance in support of Greese's 20th anniversary did) go a long way.  (Hell, the Wachowski brothers are already doing it for anime and HK film.)This is not as hard or as expensive as it looks, folks.  At the very least, if all of us were open and honest about it in our daily lives it would be a big boon for our hobby and the community at large.</blockquote>