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Message: <blockquote data-quote="Mistwell" data-source="post: 397109" data-attributes="member: 2525">An awful lot.You, sir, are on crack.  It costs on average $2 million to both produce AND PAY THE TIME SLOT for the the average 30 second SUPERBOWL commercial.  Average cost to produce a commercial advertisement is around $250,000 (unless you are using name actors, or running a long term ad campaign with a branded actor).  Again, I'd love to know where those stats are coming from.Most stats I have seen show that virtually any commercial advertisement more than double pays for itself.Screen advertisements are still the second cousin to television advertisements.  There generally isn't much fuss over their negotiations, since most companies are not even interested in it (since the lag time is a minimum 2 hours, and in the case of LOTR, 3 hours before you leave the theatre and are able to act on the commercial, and in that time the chances of you forgetting the ad altogether are nearly 100%).  That's why you rarely even see a targeted ad for any movie.  Instead, you usually get an ad that is designated as general: for any movie.  In fact, there is more fuss over radio advertisements than non-movie screen product advertisements.   Again, I know of nobody right now who wants that time, other that other movie trailers.I think it is a great idea, and I think your beleifs about how the system works, and its costs, are a bit off (no offense).</blockquote>