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Message: <blockquote data-quote="Umbran" data-source="post: 397446" data-attributes="member: 177">Look at the numbers for a minute.  Let's say your commercial costs $250,000.If the $30 price tag of the PHB were 100% profit, this is equivalent to 8,333 books.  But that $30 isn't all profit - there's printing, distributing, and retail costs in that.  When you factor in the profit margin, the sales numbers must go up dramatically to just pay for the commercial.From what some of the publishers have said on these boards, I gather that most gaming books sell 10,000 copies or less.  You want your one commercial to do more than that by itself?  I don't know if that's reasonable, considering that there are only a couple million RPGers out there, and considering the social stigmata on playing the games.Now also consider - that one commercial is costing the equivalent of a year's salary for 5 to 10 employees.   How many employees does your game company have?  Can you afford to throw around the equivalent of a notable percentage of your payroll budget on  one commercial?</blockquote>