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Message: <blockquote data-quote="dm4hire" data-source="post: 5345226" data-attributes="member: 14848"><p>What Treebore is saying is that ICV2 has gathered enough solid data via their questions to be certain of what the industry standard is for sales per company.  However, out of respect for each company and to avoid law suits, they choose not to reveal their numbers.  Marketing at times is like the cold war.  Both the USA and USSR had an idea of how many nukes each had, but neither was going to come out and say one way or another exactly how many they had.  WotC knows how much they're saying, Paizo knows how much they are selling, ICV2 has a pretty good guess.  Good enough that WotC and Paizo listen as does everyone else in the market.  It's also good enough that should they reveal what they know ICV2 would probably get a visit from Hasbro and other companies' lawyers if they ever went public with the details.  So just like in the Cold War, each side knows, but is keeping their mouth shut other than to say they know something.</p></blockquote><p></p>