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*Pathfinder & Starfinder
D&D and Pathfinder tied for first place on ICv2 Q3 RPG sales list
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<blockquote data-quote="Cergorach" data-source="post: 5346393" data-attributes="member: 725"><p>Oh dear Lord! More WoW like is that even possible? ;-)</p><p></p><p>WoW might be a stronger brand, but it's only six years old, has currently 12 million subscribers and has had a total of around 35 million subscribers. As per 2006 D&D has had 20 million players and had a revenue of 1 Billion dollars (on books and materials), D&D was at the time 32 years old. You could add Warcraft to the the mix and then the IP is around sixteen years old. What D&D has sold in 32 years, WoW almost makes twice that in a year (if not more). But you have to realize that both brands are aimed at totally different markets, and while there is some overlap, for the most part there are differences. Things like brand loyalty work totally different for WoW and D&D, D&D can depend on Nostalgia, WoW can depend on instant gratification, there are many more. WoW is rather young and is pretty a fluke in the MMO scene, I question whether Blizzard can sustain that for any period of time. The current expansion is a bit risky imho (from what I've seen, but I'm not a WoW player). Would they split their fanbase with a WoW2 or will the pull an EVE Online and keep upgrading their game without ever releasing a separate version 2.</p><p></p><p>The D&D brand is pretty unique because what it is exactly is different for everyone, that works hand in hand with nostalgia, a pretty powerful force imho, one that keeps folks returning to the brand as bloody lemmings!</p><p></p><p>While some of the folks posting here disavow brands as having no meaning (to them and their group), to most consumers it does have significant meaning. A brand name is a word that stirs certain emotions, expectations, etc. Only when those things have been significantly compromised (negative emotions, disappointments in expectations) does that brand name loose it's meaning for that customer. There's a reason why so much money is pumped in advertising, a brand name is one of advertisements foundations. Saying that it doesn't work because it doesn't apply to me is a bit... Let's say unfounded.</p><p></p><p>Let me compare it to computer parts I have a long line of positive experiences with computer hardware from a certain manufacturer (3 hardware generations), that means that I have a preference for that particular brand because it has served me well in the past. It might not have been the cheapest or the fastest, but it was the most dependable. Now I have a fourth generation and while it works, there are issues in my particular implementation, I have this issue with all the hardware of the 4th generation from this brand and I know of others who also have this particular hardware and use it the same way I do, they also have these issues. So when I buy the 5th generation, I'll make sure that similar issues don't afflict my preferred brand or I'll look at a different brand. If all technical things are equal I'll probably go with my preferred brand again. That is what folks call brand loyalty and it is very common, even among RPG consumers. Why else do you think TSR or WW sold so many different worlds...</p></blockquote><p></p>
[QUOTE="Cergorach, post: 5346393, member: 725"] Oh dear Lord! More WoW like is that even possible? ;-) WoW might be a stronger brand, but it's only six years old, has currently 12 million subscribers and has had a total of around 35 million subscribers. As per 2006 D&D has had 20 million players and had a revenue of 1 Billion dollars (on books and materials), D&D was at the time 32 years old. You could add Warcraft to the the mix and then the IP is around sixteen years old. What D&D has sold in 32 years, WoW almost makes twice that in a year (if not more). But you have to realize that both brands are aimed at totally different markets, and while there is some overlap, for the most part there are differences. Things like brand loyalty work totally different for WoW and D&D, D&D can depend on Nostalgia, WoW can depend on instant gratification, there are many more. WoW is rather young and is pretty a fluke in the MMO scene, I question whether Blizzard can sustain that for any period of time. The current expansion is a bit risky imho (from what I've seen, but I'm not a WoW player). Would they split their fanbase with a WoW2 or will the pull an EVE Online and keep upgrading their game without ever releasing a separate version 2. The D&D brand is pretty unique because what it is exactly is different for everyone, that works hand in hand with nostalgia, a pretty powerful force imho, one that keeps folks returning to the brand as bloody lemmings! While some of the folks posting here disavow brands as having no meaning (to them and their group), to most consumers it does have significant meaning. A brand name is a word that stirs certain emotions, expectations, etc. Only when those things have been significantly compromised (negative emotions, disappointments in expectations) does that brand name loose it's meaning for that customer. There's a reason why so much money is pumped in advertising, a brand name is one of advertisements foundations. Saying that it doesn't work because it doesn't apply to me is a bit... Let's say unfounded. Let me compare it to computer parts I have a long line of positive experiences with computer hardware from a certain manufacturer (3 hardware generations), that means that I have a preference for that particular brand because it has served me well in the past. It might not have been the cheapest or the fastest, but it was the most dependable. Now I have a fourth generation and while it works, there are issues in my particular implementation, I have this issue with all the hardware of the 4th generation from this brand and I know of others who also have this particular hardware and use it the same way I do, they also have these issues. So when I buy the 5th generation, I'll make sure that similar issues don't afflict my preferred brand or I'll look at a different brand. If all technical things are equal I'll probably go with my preferred brand again. That is what folks call brand loyalty and it is very common, even among RPG consumers. Why else do you think TSR or WW sold so many different worlds... [/QUOTE]
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