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<blockquote data-quote="beancounter" data-source="post: 8612702" data-attributes="member: 7034112"><p>That may be true, but that wasn't what I was getting at. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /></p><p></p><p>By the time most kids are 12, they try their hardest to avoid being seen as a "little kid". They will start trying to do as much adult things that they can, and be independent from adults whenever possible. This behavior includes avoiding toys and games that they associate with little kids, such as Disney related stuff (among others). In addition, this is about the time puberty hits, and they start noticing the opposite sex.</p><p></p><p>Whereas most 8 year old kids won't engage in such behaviors.</p><p></p><p>So, to effectively market to these two age groups you have to employ different strategies. For example, putting a picture of an attractive women (or man) on the cover is likely to be more effective at drawing the attention of a 12 year old than an 8 year old. And conversely, putting a cute, big eyed cartoon animal on the cover is more likely to draw the attention of an 8 year old.</p><p></p><p>So, ultimately my point is that it doesn't make sense to put all kids into one single demographic.</p></blockquote><p></p>
[QUOTE="beancounter, post: 8612702, member: 7034112"] That may be true, but that wasn't what I was getting at. :) By the time most kids are 12, they try their hardest to avoid being seen as a "little kid". They will start trying to do as much adult things that they can, and be independent from adults whenever possible. This behavior includes avoiding toys and games that they associate with little kids, such as Disney related stuff (among others). In addition, this is about the time puberty hits, and they start noticing the opposite sex. Whereas most 8 year old kids won't engage in such behaviors. So, to effectively market to these two age groups you have to employ different strategies. For example, putting a picture of an attractive women (or man) on the cover is likely to be more effective at drawing the attention of a 12 year old than an 8 year old. And conversely, putting a cute, big eyed cartoon animal on the cover is more likely to draw the attention of an 8 year old. So, ultimately my point is that it doesn't make sense to put all kids into one single demographic. [/QUOTE]
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