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Message: <blockquote data-quote="Guest&nbsp; 85555" data-source="post: 9029115">Physical printing can also be expensive. But the the more copies you print with offset the lower the price (and WOTC deals in pretty high volume).Prices for everything are going up which is driving prices for books up too. The cost of oil for example is a big factor that makes everything else increase. But overall prices have just gone up.Either way not something to celebrate, as it costs people hard earned money in a time when it seems like wages aren't keeping up with the costs of goods. But unfortunately publishers do have to raise prices to make revenue. I don't know WOTCs specific situation though. I think the question these days isn't so much will book prices go up, but is a giving company raising them too high. I recently had to raise prices too which I was resistant to doing but there is just a reality of what these things cost to make and you aren't just dealing with your own company but companies you work with who also have to make money. And even then the profit margins are extremely narrow for most companies</blockquote>