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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Wombat" data-source="post: 2620120" data-attributes="member: 8447">My FLGS owner told me some interesting general facts about rpgs in his store.  He stocks ccgs, board games, collectible minis (D&D, Hero Clix, etc.), non-collectible minis, and stuffed sillies.Of his stock, 75% of his sales are non-rpg.Of his rpgs, 60% of his sales are WotC D&D-realted; 40% is all others, whether D20-related or not, whether WotC or not.But back on topic.No, WotC didn't create the OGL out of the kindess of their hearts to expand the number of companies and titles that would be available.  Instead, the OGL was a good way to get multiple companies to think in terms of D20.  If a small horde of companies are putting out D20 supplements, most of which require the PHB, then WotC ultimately becomes the focus of all sales.  In an odd way, the opening of the license helped accentuate WotC products even more.  And since most Americans are also tied to the Brand Mentality ("I've heard of Company A; I've never heard of Company B.  Company A must be better!"), many people see non-WotC products for D20 as not as good, lower quality, of questionable application, and probably not fully compatible to the game.  (Again, this is born out through several small-scale, in-store surveys I have seen or particiapted in.)The OGL/D20 is not a conspiracy, but it was a very good business strategy.  Smaller companies get to try and get material out for niche markets, allowing WotC to concentrate on the core material.</blockquote>

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