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D&D Has the Biggest Playerbase, So Why is it the Hardest for 3rd Party to Market Too?
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<blockquote data-quote="Umbran" data-source="post: 7421559" data-attributes="member: 177"><p>I don't know, but I can speculate.</p><p></p><p>1) Marketing is hard. Most of those 12 million people are *NOT* scouring the web looking for content. They aren't spending time on EN World or the like. A third-party's ability to reach someone who does not hook into the online communities is extremely limited.</p><p></p><p>2) Many players are very much playing for the combat wargame. For them *the Rules* matter. I suspect for them third party materials seem largely untested, and not accepted at all tables. </p><p></p><p>3) Nostalgia matters. Brand recognition matters.</p><p></p><p>4) WotC makes it *easy* to not need a third party book. I'm running a 5e game that only plays once a month, for maybe 4 hours at a shot. I just don't need that much content. Give me the core rulebooks, and something like Princes of the Apocalypse, and I am off and running for this game, litereally for years without the need to buy any more materials for the game.</p></blockquote><p></p>
[QUOTE="Umbran, post: 7421559, member: 177"] I don't know, but I can speculate. 1) Marketing is hard. Most of those 12 million people are *NOT* scouring the web looking for content. They aren't spending time on EN World or the like. A third-party's ability to reach someone who does not hook into the online communities is extremely limited. 2) Many players are very much playing for the combat wargame. For them *the Rules* matter. I suspect for them third party materials seem largely untested, and not accepted at all tables. 3) Nostalgia matters. Brand recognition matters. 4) WotC makes it *easy* to not need a third party book. I'm running a 5e game that only plays once a month, for maybe 4 hours at a shot. I just don't need that much content. Give me the core rulebooks, and something like Princes of the Apocalypse, and I am off and running for this game, litereally for years without the need to buy any more materials for the game. [/QUOTE]
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D&D Has the Biggest Playerbase, So Why is it the Hardest for 3rd Party to Market Too?
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