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D&D Has the Biggest Playerbase, So Why is it the Hardest for 3rd Party to Market Too?
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<blockquote data-quote="Aldarc" data-source="post: 7426061" data-attributes="member: 5142"><p>Going back to the original topic, I would note that some of the biggest success with 3pp have been those products that exist in connection to D&D Streamers and YouTubers Video Bloggers. These products are essentially being marketed by online personalities. </p><p></p><p>What's interesting, IMHO, is not necessarily how this shift affects 3pp for D&D, but how the growing recognition that "streaming sells" has on the 1st Party Publishers themselves. We are even seeing this with D&D/WotC pulling Critical Role into their sphere and the cooperative cross-promotion that takes place therein. Monte Cook Games is also now running play streams of their products. John Harper has done the same for Blades in the Dark. So a lot of the promotion and marketing of products by publishers, whether industry giants like D&D or indie niche games like Numenera and Blades in the Dark, are increasingly being done through online play and streaming. </p><p></p><p>It may be beneficial for 3rd party publishers to recognize this growing shift if they too are hoping to carve a niche out there.</p></blockquote><p></p>
[QUOTE="Aldarc, post: 7426061, member: 5142"] Going back to the original topic, I would note that some of the biggest success with 3pp have been those products that exist in connection to D&D Streamers and YouTubers Video Bloggers. These products are essentially being marketed by online personalities. What's interesting, IMHO, is not necessarily how this shift affects 3pp for D&D, but how the growing recognition that "streaming sells" has on the 1st Party Publishers themselves. We are even seeing this with D&D/WotC pulling Critical Role into their sphere and the cooperative cross-promotion that takes place therein. Monte Cook Games is also now running play streams of their products. John Harper has done the same for Blades in the Dark. So a lot of the promotion and marketing of products by publishers, whether industry giants like D&D or indie niche games like Numenera and Blades in the Dark, are increasingly being done through online play and streaming. It may be beneficial for 3rd party publishers to recognize this growing shift if they too are hoping to carve a niche out there. [/QUOTE]
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Community
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D&D Has the Biggest Playerbase, So Why is it the Hardest for 3rd Party to Market Too?
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