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D&D: Insider Tools - will they succeed?
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<blockquote data-quote="AWizardInDallas" data-source="post: 3896119" data-attributes="member: 52605"><p><strong>D&D: Insider Tools - will the succeed?</strong></p><p></p><p>I think their online subscription model will ultimately fail for the following reasons:</p><p></p><p>1. Wizards is assuming that most gamers are also computer geeks which isn't the case. It would be interesting to know what the general percentage is and I wonder if they did any market research before making this move.</p><p></p><p>2. Wizards has a poor track record as far as producing useful software for D&D goes. Third party companies are better at it.</p><p></p><p>3. Wizards has been away from the publishing business for a while, having outsourced Dungeon and Dragon magzaines to Paizo which turned out to be a good move. Taking these back in house is a step backward.</p><p></p><p>4. The best content doesn't necessarily come from Wizards.</p><p></p><p>5. As someone already said, Wizards has a short attention span, basically that of a TV executive.</p><p></p><p>6. The navigation on the Wizard's site pretty much stinks as does personalization, which is an indication of how they might dis-organize online content.</p><p></p><p>7. Wizards isn't willing to invest the dollars in server infrastructure and serious enterprise-level development resources it would take to really grab today's very demanding gamers.</p></blockquote><p></p>
[QUOTE="AWizardInDallas, post: 3896119, member: 52605"] [b]D&D: Insider Tools - will the succeed?[/b] I think their online subscription model will ultimately fail for the following reasons: 1. Wizards is assuming that most gamers are also computer geeks which isn't the case. It would be interesting to know what the general percentage is and I wonder if they did any market research before making this move. 2. Wizards has a poor track record as far as producing useful software for D&D goes. Third party companies are better at it. 3. Wizards has been away from the publishing business for a while, having outsourced Dungeon and Dragon magzaines to Paizo which turned out to be a good move. Taking these back in house is a step backward. 4. The best content doesn't necessarily come from Wizards. 5. As someone already said, Wizards has a short attention span, basically that of a TV executive. 6. The navigation on the Wizard's site pretty much stinks as does personalization, which is an indication of how they might dis-organize online content. 7. Wizards isn't willing to invest the dollars in server infrastructure and serious enterprise-level development resources it would take to really grab today's very demanding gamers. [/QUOTE]
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