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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="WizarDru" data-source="post: 5083859" data-attributes="member: 151">OK, let me just drop in a few comments, here.1) There are no more Saturday Morning Cartoons, at least not as my generation knew them.  24-hour kids networks finished them off after years of declining ratings and media consolidations (non-Disney on ABC?  Not after 1995.)  beat them down.  Fox and the CW gave them up entirely in 2008.  Most of the networks use that time for E/I requirements.  2) The idea that PopSci or Heavy Metal are only read by older audiences is flawed, IMHO.  One because there's nothing exclusionary in it and the second because I first read HM when I was 13....and it's frequent nudity and mature themes at the time were of great interest, then.  I DID see the first advertisement for Macross (later Robotech) from Harmony Gold there, which shows that HM's publisher knew that they were getting a wider audience than just 40-year old Enki Bilal fans.3) The average age of the comics reader has been going up for decades.  It's an industry problem, in fact.  Saying that D&D advertised on the back of a comic book doesn't mean that it was exclusively for 13 year-olds.  The average reader age these days is estimated at 25.  As early as the 1960s, comics were very popular in college campuses.  That trend never stopped.  See for yourself:<img src="http://i6.photobucket.com/albums/y232/batfatty/MARVELcollegeAD.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" />4) I think it's a false dichotomy to assume that there has to adult-specific advertising.  What form would this advertising take to signify that it was adult-only?  Certainly, D&D advertising has targeted younger gamers...but there was never a need to make older-gamer-only advertising.  30th anniversary ads for D&D ran in most of the popular video game magazines several years back...who's average readership is 35.  There has never been 'adult-only' D&D ads, whatever form those might take, because there has never been any need for them.  Put another way: my kids laughed at beer commercials during the superbowl because they were funny...not because they were like beer.  I laughed at a commercial for Spongebob, because it was funny and not because it was targeted at me.  Advertising targets its demographic, hopefully where they are.  So you won't see an ad in GQ or Vanity Fair for D&D...because D&D players generally don't read GQ and Vanity Fair.</blockquote>

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