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Message: <blockquote data-quote="TheSword" data-source="post: 9464983" data-attributes="member: 6879661">It’s Brand Publicity Manager, so they will be working with the team to look at brand recognition, and other key brand metrics like trusted, net promoter, loyalty, brand value and brand values etc.They might tap into 50th anniversary but I suspect it’s a longer term project. D&D clearly has great brand recognition but they probably want to develop some of the other stuff.I’d be very interested to see some of the ideas that come out around what D&D is as a brand. Particular what they think it’s values should be. It’s gets overwhelmed by minutia and the latest ‘scandal/not-scandal’ of the week. It would be good to have some other metrics to discuss the hobby on.For instance those brand values may be bringing new players into the hobby, or making it as accessible as possible. Maybe it’s about curating the legacy of IP. Could be all sorts of things.These are what they are currently. Though this is for WotC rather than D&D as a brand. <a href="https://company.wizards.com/en/who-we-are#:~:text=Values%20That%20Define%20Us,Agree%20or%20disagree%20but%20commit" target="_blank">Who We Are | Wizards of the Coast</a>. To be honest they look pretty good but I wouldn’t have known what they all were had I not looked them up.It’s likely not about just printing more products.</blockquote>