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Message: <blockquote data-quote="CharlesRyan" data-source="post: 5342321" data-attributes="member: 5265">Have you even seen the Red Box? It is ABSOLUTELY aimed at the nostalgia crowd--dads, uncles, and so on who have fallen away from D&D but still hold the memories dear in their hearts. Why else would the release a basic game in the EXACT SAME PACKAGING as was used in 1982?If that's the strategy for your product, why wouldn't it be the strategy for your marketing as well?Yes, the goal is to recruit new players. Through the vector of their dads and uncles. (And they may also bring back a few of those dads and uncles themselves; those guys have more time and money now that the kids are older and their careers are more settled.) The exact same strategy that brought Scalectrix back from the brink a few years ago.</blockquote>