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<blockquote data-quote="Mistwell" data-source="post: 5342359" data-attributes="member: 2525">Steeldragons, I think you're not getting where they are coming from on this.They didn't &quot;not bother to change&quot; the cover.&nbsp; They actually had a different new piece of art, and made a decision to go with the older artwork.&nbsp; A real marketing decision, backed by real market research.Tapping into the nostalgia of older editions is a major marketing move.&nbsp; In the only marketing survey to have data leaked to the public, we learned that a huge number of players (an extraordinary number) are lapsed 1e players.&nbsp; WOTC is targeting those people with this advertisement.Recently I showed my brother-in-law my old collection of 1e stuff, and it BLEW HIS MIND.&nbsp; He couldn't put the stuff down.&nbsp; He poured over it for hours and hours.&nbsp; He hadn't touched D&amp;D since that era, and he was truly stunned and the number of fond memories just seeing those old books brought out in him.That's the guy this ad goes after.&nbsp; Thousands and thousands of those guys.&nbsp; That's the guy the old-artwork cover goes after as well.&nbsp; And it works.&nbsp; My brother-in-law now has the new Red Box, and he's introducing it to his three kids.Just take a moment and consider the possibility that the effect this has on some people is completely different from the effect it has on you.&nbsp; And consider that getting those people re-interested in D&amp;D, and bringing their kids into it, is a good thing for the hobby.</blockquote>

[QUOTE="Mistwell, post: 5342359, member: 2525"] Steeldragons, I think you're not getting where they are coming from on this. They didn't "not bother to change" the cover. They actually had a different new piece of art, and made a decision to go with the older artwork. A real marketing decision, backed by real market research. Tapping into the nostalgia of older editions is a major marketing move. In the only marketing survey to have data leaked to the public, we learned that a huge number of players (an extraordinary number) are lapsed 1e players. WOTC is targeting those people with this advertisement. Recently I showed my brother-in-law my old collection of 1e stuff, and it BLEW HIS MIND. He couldn't put the stuff down. He poured over it for hours and hours. He hadn't touched D&D since that era, and he was truly stunned and the number of fond memories just seeing those old books brought out in him. That's the guy this ad goes after. Thousands and thousands of those guys. That's the guy the old-artwork cover goes after as well. And it works. My brother-in-law now has the new Red Box, and he's introducing it to his three kids. Just take a moment and consider the possibility that the effect this has on some people is completely different from the effect it has on you. And consider that getting those people re-interested in D&D, and bringing their kids into it, is a good thing for the hobby. [/QUOTE]

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