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<blockquote data-quote="Mistwell" data-source="post: 5342505" data-attributes="member: 2525">I think we're talking past each other.&nbsp; When I said lapsed 1e players, I meant people who lapsed from all RPGs, and have not come back to RPGs since they left.&nbsp; I don't think you're one of them (why would you be at this message board if you were).&nbsp; This ad is targeting people who played D&amp;D roughly from 1975-1985 and then entirely left the hobby of RPGs.&nbsp; That's also the era that is approximately when D&amp;D peaked in terms of total number of players.&nbsp; I think those people will be reminded of a fond memory that they had forgotten about until now.&nbsp; And the trigger of that ad will be enough for some of them to want to buy it for themselves and their kids.It's sort of like the ads for Star Wars before the re-release of the original trilogy into theaters.&nbsp; People were anticipating it in droves because they had not seen it in the theaters for 30 years (not because of changes Lucas made to the films).&nbsp; No changes needed to be made to the original Star Wars ads from the 70s to make people want to go see it again for the re-release.</blockquote>

[QUOTE="Mistwell, post: 5342505, member: 2525"] I think we're talking past each other. When I said lapsed 1e players, I meant people who lapsed from all RPGs, and have not come back to RPGs since they left. I don't think you're one of them (why would you be at this message board if you were). This ad is targeting people who played D&D roughly from 1975-1985 and then entirely left the hobby of RPGs. That's also the era that is approximately when D&D peaked in terms of total number of players. I think those people will be reminded of a fond memory that they had forgotten about until now. And the trigger of that ad will be enough for some of them to want to buy it for themselves and their kids. It's sort of like the ads for Star Wars before the re-release of the original trilogy into theaters. People were anticipating it in droves because they had not seen it in the theaters for 30 years (not because of changes Lucas made to the films). No changes needed to be made to the original Star Wars ads from the 70s to make people want to go see it again for the re-release. [/QUOTE]

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