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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="SWBaxter" data-source="post: 2085978" data-attributes="member: 27926">Warhammer marketing encourages their customers to treat it as a lifestyle more than a hobby - you buy Citadel minis and paints, GW rules, plus wildly overpriced glue/tools/flock/terrain/etc. and then spend huge amounts of time practicing and perfecting painting techniques so you can eventually show the whole thing off at a Grand Tournament. From that point of view, cheaper cost factor simply isn't important - GW aren't marketing to price-sensitive people, their plan specifically involves hooking customers who like to spend huge amounts of money and time on a gorgeous army that they may or may not play some day. I think the first D&D minis game might have been aimed at the Warhammer audience, since that sold unpainted metal minis. Clearly, WOTC changed their mind about the customer they want to go after - I suspect that's at least partly due to a failure to dent Warhammer's custoemr base - and the current pre-painted plastics are the result. WOTC is going after D&Ders and mini gamers who want a bunch of minis they can use right now, whether it's in a D&D game or at a small game store tourney, and don't much care if the minis don't look that great in comparison to Warhammer/Reaper/whatever. If the D&D minis are impacting other companies, I'd think it'd more likely be MageKnight and Heroclix. Just at my local store, it looks like MageKnight have taken a hit - almost no tournaments and events - but Heroclix are really strong, played more than D&D or Star Wars.</blockquote>

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