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Message: <blockquote data-quote="Croesus" data-source="post: 5770217" data-attributes="member: 35019">Sure. But stick to that in the wrong market and you'll go bankrupt.I agree it's almost always less expensive to keep a customer than to acquire a new one. And that works great for light bulbs and such, since your customers will have to replace your product on a regular basis, generating consistent sales.But what happens if you sell your customer something they never have to replace?Once someone bought the core books (or just downloaded the SRD for free), they didn't need to make a single additional purchase from WOTC. And those who did buy other items reached a point of diminishing returns - the first splat has value, the fifty-first splat far less so. So even if WOTC keeps all their original 3.x customers (not likely), their revenue from the system was bound to dry up. They were selling the equivalent of light bulbs that never burned out. For a while they convinced people to buy new light bulbs with different colors and shapes, but what happens when every serious customer has 50 light bulbs that never burn out?</blockquote>