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<blockquote data-quote="El Mahdi" data-source="post: 5915834" data-attributes="member: 59506">I understand what you're saying. And I agree.&nbsp;What's happening is WotC's definition of lapsed D&amp;D gamer is different than ours. In the end, their job is to make a game that people buy. Customers who play the game will likely mean more purchases, but someone playing it isn't necessarily required in order to sell it to that someone.&nbsp;But yeah, what they are calling lapsed players are actually lapsed customers. And it's definitely not splitting hairs as Kobold Boots said.&nbsp;However, calling them lapsed customers highlights things that they would rather not highlight. No company of a niche product like this would. So they instead say &quot;lapsed D&amp;D gamers&quot;. It's a minor bit of spin, but one that's mostly necessary.&nbsp;I agree with you though. IMO, the people playing any edition or derivative of D&amp;D, whether they are playing the most current edition or not, are playing D&amp;D.&nbsp;&nbsp;I understand what you're saying, but I really don't think there's anything consciously nefarious going on with how WotC is saying things.&nbsp; I can appreciate wanting them to be a little more plain spoken, but I'm sure they aren't trying to say &quot;we know you're unhappy with what you're playing...&quot;&nbsp;From a practical sales objective though, you have to talk about your product as if it's assumed people are going to buy it.&nbsp; If you don't, it comes off as a lack of confidence in your product, and then nobody buys it.&nbsp;<img src="http://www.enworld.org/forum/images/smilies/glasses.png"&nbsp; class="smilie" loading="lazy" alt="B-)" title="Glasses&nbsp; &nbsp; B-)" data-shortname="B-)" /></blockquote>

[QUOTE="El Mahdi, post: 5915834, member: 59506"] I understand what you're saying. And I agree. What's happening is WotC's definition of lapsed D&D gamer is different than ours. In the end, their job is to make a game that people buy. Customers who play the game will likely mean more purchases, but someone playing it isn't necessarily required in order to sell it to that someone. But yeah, what they are calling lapsed players are actually lapsed customers. And it's definitely not splitting hairs as Kobold Boots said. However, calling them lapsed customers highlights things that they would rather not highlight. No company of a niche product like this would. So they instead say "lapsed D&D gamers". It's a minor bit of spin, but one that's mostly necessary. I agree with you though. IMO, the people playing any edition or derivative of D&D, whether they are playing the most current edition or not, are playing D&D. I understand what you're saying, but I really don't think there's anything consciously nefarious going on with how WotC is saying things. I can appreciate wanting them to be a little more plain spoken, but I'm sure they aren't trying to say "we know you're unhappy with what you're playing..." From a practical sales objective though, you have to talk about your product as if it's assumed people are going to buy it. If you don't, it comes off as a lack of confidence in your product, and then nobody buys it. B-) [/QUOTE]

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