Reply to thread

Message: <blockquote data-quote="sunshadow21" data-source="post: 6299228" data-attributes="member: 6667193"><p>In which case, the audience will fall in love with that particular dungeon/dragon/party/whatever and probably completely disregard the D&D logo that pops up from time to time. It will be exactly the same problem that the Drizzt novels have. People who read Drizzt novels don't read D&D novels, they read Drizzt because they like Drizzt. Most of them probably have no clue what the D&D logo slapped on the cover and the title page really means and are only slightly more aware of the Forgotten Realms logo. For the core D&D brand to be successful the way that people think it should be, WotC has to market Forgotten Realms and Dragonlance the same way Marvel markets Iron Man and Captain America, part of the same shared universe and lore. For that to work, both FR and Dragonlance have to be seen as strong brands in their own right, but not so far apart in implementation that it's hard for the casual observer to see the connection. That's a pretty tall order for any company, and an even taller one for like WotC that has no real experience in marketing on a truly serious level.</p></blockquote><p></p>