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<blockquote data-quote="Hussar" data-source="post: 6299626" data-attributes="member: 22779">See, that's the problem though.&nbsp; The RPG will not be the centre and that's a bad way to think about it.&nbsp; Just like the comics are no longer the centre of Marvel Entertainment.&nbsp; The RPG line will be one spot on the network.&nbsp; It's not about all the products feeding into the RPG to sell more RPG books.&nbsp; D&amp;D the brand is not going to be just D&amp;D the RPG.And we see it already.&nbsp; Attack Wing D&amp;D, Kre-O D&amp;D, Tons of novels, boardgames (and that's plural boardgames), and video games are all in production right now.&nbsp; I'm sure there are more as well.The RPG is great and we all love it, but, it's not going to be the break out product, because outside of English speaking North America, it's largely unknown.&nbsp; Yes, I do realise that other people do play D&amp;D.&nbsp; But, I can go into any store here in Japan and find Magic cards.&nbsp; I've never seen a print D&amp;D RPG book anywhere.&nbsp; I have seen all sorts of D&amp;D novels though.&nbsp; And the video games seem to be around - I do see them.&nbsp; That's where the growth has to be.&nbsp; Not in trying to get more people to play the RPG.&nbsp; After thirty or forty years, that well is pretty much dry.&nbsp; I don't know if the gamer population is shrinking, but, I'm fairly sure that it's not making huge inroads in new players either.&nbsp; It seems to be pretty static.&nbsp; Which is fine.&nbsp; But, to grow the brand, you have to move away from the idea that D&amp;D The RPG is the core of the brand.&nbsp; It won't be.&nbsp; That was the message I took away from what Mearls said.</blockquote>

[QUOTE="Hussar, post: 6299626, member: 22779"] See, that's the problem though. The RPG will not be the centre and that's a bad way to think about it. Just like the comics are no longer the centre of Marvel Entertainment. The RPG line will be one spot on the network. It's not about all the products feeding into the RPG to sell more RPG books. D&D the brand is not going to be just D&D the RPG. And we see it already. Attack Wing D&D, Kre-O D&D, Tons of novels, boardgames (and that's plural boardgames), and video games are all in production right now. I'm sure there are more as well. The RPG is great and we all love it, but, it's not going to be the break out product, because outside of English speaking North America, it's largely unknown. Yes, I do realise that other people do play D&D. But, I can go into any store here in Japan and find Magic cards. I've never seen a print D&D RPG book anywhere. I have seen all sorts of D&D novels though. And the video games seem to be around - I do see them. That's where the growth has to be. Not in trying to get more people to play the RPG. After thirty or forty years, that well is pretty much dry. I don't know if the gamer population is shrinking, but, I'm fairly sure that it's not making huge inroads in new players either. It seems to be pretty static. Which is fine. But, to grow the brand, you have to move away from the idea that D&D The RPG is the core of the brand. It won't be. That was the message I took away from what Mearls said. [/QUOTE]

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