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Message: <blockquote data-quote="sunshadow21" data-source="post: 6299650" data-attributes="member: 6667193"><p>And planning your entire brand around something that may, or may not, happen is a recipe for continuing to have exactly the same problems they have right now. You simply cannot assume that just because a movie is made that it will be good, or that any success will carry over to the greater brand. A good brand becomes a great brand when a company plans for average growth around the few variables they can directly control, and has a plan in place to deal with unexpected success. I'm not entirely convinced that WotC has either of these things at this point. I can say with reasonable accuracy that they have not in the past. As for your first point, being recognized and be easily monitized are to completely separate things; the selling points that WotC and their fans are pushing have not changed in the last several decades, yet we are still having this conversation, so clearly WotC has been missing at least one key ingredient, if not more, that would make it reality. I am not questioning the potential for growth if the right key elements can be harnessed, but at this point, it's safe to say that if they were that easy to harness, WotC would have done so by now. At this point, WotC very much seems to be at the "throw everything at the wall, and see what if anything, manages to stick even a little bit" phase of development, and that makes any kind of predictions about what will happen, as opposed to what could happen, very difficult.</p></blockquote><p></p>

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