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Message: <blockquote data-quote="pickin_grinnin" data-source="post: 6299699" data-attributes="member: 6697674">Yes, exactly.  There has also been a tendency to compare apples to oranges.  A brand derived from a series of books differs from one derived from a game, and both differ from a brand originally derived from a movie or series of movies. When we look at brands that started off as games, we mostly have ones that started as video games or board games (Clue, Battleship, etc.).  With a few exceptions, most of those haven't done particularly well, at least in terms of multimedia marketing.  Overall, video game movies have been more successful than board game ones, most likely because they come with a recognizable set of visuals and settings, and are more similar to movies than other types of games.Even if you stick to D&D, there has been a lot of effort put forth over the years to take a multimedia approach to development, starting back with TSR.  It has never been very successful.  There are reasons for that.I do, too.  Hasbro has no real experience with this type of property.  In fact, their overall focus has been pretty limited over the years.  They are a board game and toy company.  They have granted licenses for people in other entertainment industries to use their properties, but they aren't in the multimedia field.  Roleplaying games are far outside of their regular products, in many ways.</blockquote>