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Message: <blockquote data-quote="sunshadow21" data-source="post: 6238794" data-attributes="member: 6667193"><p>You may not, but the business suits behind the decisions of whether to license a product through WotC do, and many people, for better or for worse, use a company's ability and willingness to market it as a gauge of overall support and direction for the product, so yes, it does matter, especially when setting goals that are a challenge to meet under ideal circumstances. Missing the little details won't hurt if it's only one or two, but they add up quick, and WotC has shown themselves to be very bad in that aspect in the past. And while their marketing capability may not have a direct correlation with the quality of the product, poor marketing will adversely impact the resources available to the long term support and development of the game; 4E is living proof of this. The system itself didn't have any glaring problems, save a severe lack of options at release (half the expected races and classes is not helpful), and that problem was dealt with reasonably effectively as long as book sales kept up; as soon as the sales started to dry up, so did non-DDI content and the ease of new players to see and learn about the system. Marketing doesn't have to be hard, or even super expensive, but it does require effort and being proactive, something that WotC has never really done well, and really didn't do well with 4E. If Next is going to be the success they want it to be, they have to change that. Lower than expected sales over the long run won't limit licensing opportunities, but perceived apathy on the part of the company publishing it will.</p></blockquote><p></p>

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