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<blockquote data-quote="MerricB" data-source="post: 1429860" data-attributes="member: 3586"><p>Wow... D&D is getting structured.</p><p></p><p>From the slides at Gamingreport.com:</p><p></p><p><span style="font-family: 'serif'"><strong>Stage III Goal: Retain and Migrate Players</strong></span></p><p><span style="font-family: 'serif'">Repeat purchase behaviour: supplements and settings</span></p><p><span style="font-family: 'serif'">Retention Marketing: <strong><em>Invest</em></strong></span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Stage III Consumer:</strong></span></p><p><span style="font-family: 'serif'">* Profile</span></p><p><span style="font-family: 'serif'">- plays regularly</span></p><p><span style="font-family: 'serif'">- involved in D&D as a hobby ("lifestyle")</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Migration Goals</span></p><p><span style="font-family: 'serif'">- retain player</span></p><p><span style="font-family: 'serif'">- increase purchase behaviour</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Products</span></p><p><span style="font-family: 'serif'">- rules supplement</span></p><p><span style="font-family: 'serif'">- campaign settings</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Roleplaying: Supplements and Campaign Settings</strong></span></p><p><span style="font-family: 'serif'">* Supplements increase the sophistication and scope of the game</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Campaign settings and products provide a game world in which to set play</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Both promote repeat-purchase model - they encourage players to buy more stuff!</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Roleplaying: Supplements</strong></span></p><p><span style="font-family: 'serif'">* All Supplement are now organized into series</span></p><p><span style="font-family: 'serif'">* Series structure helps players decide "what to buy next"</span></p><p><span style="font-family: 'serif'">* Each series has a unique (but distinctly D&D) trade dress</span></p><p><span style="font-family: 'serif'">* Existing backlist will be made compatible with series structure in reprint</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>2004 Releases</strong></span></p><p><span style="font-family: 'serif'">- Rulesbuilder series</span></p><p> <span style="font-family: 'serif'">* Unearthed Arcana (February)</span></p><p> <span style="font-family: 'serif'">* Expanded Psionics (April)</span></p><p> <span style="font-family: 'serif'">* Planar Handbook (July)</span></p><p><span style="font-family: 'serif'">- Hero series: Complete Divine (May)</span></p><p><span style="font-family: 'serif'">- Race series: Races of Stone (August)</span></p><p><span style="font-family: 'serif'">- Environment series: Frostburn (September)</span></p><p><span style="font-family: 'serif'">- Creature series: Libris Mortis (October)</span></p><p><span style="font-family: 'serif'">- Genre series and others</span></p><p><span style="font-family: 'serif'"></span></p><p></p><p>More stuff there... and I'll add as I get the chance. But wow! Definitely, wow! </p><p></p><p>Even if you don't like this approach, it seems like WotC have done some real thinking about the future of D&D, and are not approaching it in a haphazard way.</p><p></p><p>Cheers!</p></blockquote><p></p>
[QUOTE="MerricB, post: 1429860, member: 3586"] Wow... D&D is getting structured. From the slides at Gamingreport.com: [font=serif][b]Stage III Goal: Retain and Migrate Players[/b] Repeat purchase behaviour: supplements and settings Retention Marketing: [b][i]Invest[/i][/b] [b]Stage III Consumer:[/b] * Profile - plays regularly - involved in D&D as a hobby ("lifestyle") * Migration Goals - retain player - increase purchase behaviour * Products - rules supplement - campaign settings [b]Roleplaying: Supplements and Campaign Settings[/b] * Supplements increase the sophistication and scope of the game * Campaign settings and products provide a game world in which to set play * Both promote repeat-purchase model - they encourage players to buy more stuff! [b]Roleplaying: Supplements[/b] * All Supplement are now organized into series * Series structure helps players decide "what to buy next" * Each series has a unique (but distinctly D&D) trade dress * Existing backlist will be made compatible with series structure in reprint [b]2004 Releases[/b] - Rulesbuilder series * Unearthed Arcana (February) * Expanded Psionics (April) * Planar Handbook (July) - Hero series: Complete Divine (May) - Race series: Races of Stone (August) - Environment series: Frostburn (September) - Creature series: Libris Mortis (October) - Genre series and others [/font] More stuff there... and I'll add as I get the chance. But wow! Definitely, wow! Even if you don't like this approach, it seems like WotC have done some real thinking about the future of D&D, and are not approaching it in a haphazard way. Cheers! [/QUOTE]
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