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Message: <blockquote data-quote="Hussar" data-source="post: 8419832" data-attributes="member: 22779">Everyone tends to forget that for the Hasbro overlords, success was that 50 million dollar mark.  They wanted to make D&D a core brand.  Which mean that 4e would have had to hit about 2017 5e sales marks to reach that goal.  Or somewhere in that neighbourhood.  In other words, for D&D to become a core brand, 4e would have had to have been wildly more successful than it was.  Not that that means that 4e was unsuccessful.  It was unsuccessful at achieving a sales target that was larger than the entire value of the industry, never minding D&D.That's why we got 5e as soon as we did.  Not because 4e was this massive failure in the market, but, because the goals set for success were, by the standards of the time, completely unattainable.</blockquote>